I can understand the thought process. A company holds a meeting and it’s decided that they want/need a website. They shop around, gather bids and ultimately write a huge check to some firm or somebody for a state-of-the-art website with so many bells and whistles that it would make Cpt. Kirk envious. This company has just wasted thousands of dollars and many months. Fast-forward a year – no one is blowing the whistles and the bells are silent. Why? The wrong plan.
Remember the meeting? The decision was “we want/need a website”. They should have said our CUSTOMERS want it. Ok, another meeting, time to hire a consultant, an seo – someone like me.
Now the decision makers have learned that the glitter and gizmos they paid heftily for only satisfied themselves and ultimately annoyed the visitors – worse even, annoyed the search engines.
6 months later the work is paying off. This is a year and a half AFTER the decision at the initial meeting I told you about.
How much time, how much money has been wasted? Don’t look it up if you’ve been through this, you’ll cry. I know of several Denver area businesses that went through this – with me.
Do it right from the beginning, build a site for your customers, a site friendly to search engines and save your money. Save your time – possibly your business.