Don’t Look At Me – YOU Killed Your Website

After a website becomes successful, after the SEO is on to newer projects, it happens.

A phone rings on the hip of the SEO responsible for that beautiful 1st page search result of last month. “What happened? Why did it fall?”
Here it is: short list.

  • Your site became stale
  • Link decay
  • Aggressive competition
  • You fell for an email scam
  • You tinkered with the code yourself
  • You thought you’d hold it w/o ongoing assessment of your market

Here’s what you should have done. Retained an SEO. Not “hire” one.

A “retained” SEO instinctively and loyally nurtures your website and it’s visibility, watches the competition, continually runs analysis of the forces working for and against your website and always considers the long term affects of any decision made concerning your site. A “hired” SEO will do their magic and then they’re gone.


Better than anything else I mentioned about retaining one is that all that work is done without you worrying. Success of the site is a reflection on the quality of the SEO’s service. If a link partner drops yours, no worries – it will be noticed and that site will be amended or their link will disappear – don’t worry because the retained SEO will get new ones – you do your job and we’ll do ours.

A retained SEO may cost more than a short-term consultant but you can rest assured that the guy that put your site on top is NOT now working for a competitor of yours – with intimate knowledge of your site, why it succeeded and how it can be defeated.

5 Responses to “Don’t Look At Me – YOU Killed Your Website”

  1. Randall November 21, 2006 at 10:50 pm #

    You are so negetive. Look at you, you look like you’re reaching for a gun inside your coat. Why are you wearing glasses–to hide your guilt for being so mean spirited? Too bad you don’t know anything about the internet community. I’ve notified each key person in the industry of your tactics.

  2. Knox November 21, 2006 at 11:07 pm #

    I am reaching for a gun. Are you from Greenville?

  3. Randall November 21, 2006 at 11:21 pm #

    Just playing around. I did have a Greenville competitor of mine who sent me an email just like this. He is truly the idiot of my industry (pet grooming van conversions). Something is in the water down there.

  4. Ryan Wilke January 2, 2007 at 10:36 am #

    Haha, You had me fooled…. I was like why the heck is this guy flying off the handle?

  5. Knox January 2, 2007 at 11:23 am #

    Kinda a running joke with Randall – that did look odd.

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