New Ideas Stifled In Business

Most businesses love “best practices” and manuals. These written standards are orderly, rational and logical. They have been tested and proven. They’re great because they give a team the sense that everyone is “on board”.

In the end – they are “justifiers”, a book to blame when a goal isn’t realized, a safety net for the uninspired.

Exploring new terrain can’t be written about in a “standards” manual or “best practices” guide – and will never reveal new ideas.

Ideas, by definition, are found beyond the borders of reason, where one is informed and simultaneously “off track”.