Content Demoted To Queen

Every SEO regurgitates the phrase “Content is King” but I think the claim needs revaluation.

Search engine gurus have spouted the phrase for quite a while, but have you noticed just how many sites are ranking with very little, or scraped content?

Makes you want to figure out what’s causing the rank, and you realize that “Links are King”.

You are what your links say you are – regardless of content.

So, while you read the old phrase, consider the true monarchy.

Build your site with good content, but get LINKS with anchor text from your content.

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