Greg Boser – the evil SEO that has done what he was contracted to do is suspected of committing a horrible act, HIS JOB.
As posted in forums and blogs all over the real estate space and even on Matt Cutt’s blog, real estate website owners are very upset that Google has penalized sites employing tactics that go against the stated Google guidelines.
Ok, first of all it sucks to have a website de-listed or penalized in any way. BUT – whining and crying, complaining and blaming and divining the “reason” is stupid, especially when you admit your site was spammy.
All you have to do is READ and BE HONEST with yourself.
So what happened? As detailed by Marc Rasmussen and Ryan Ward (data from Ward) in the REW (real estate webmasters) forum, his site was penalized by google. Mark suspects that Greg Boser AKA Web Guerilla has “something do to with it” and has posted not only in the real estate forums, but his REW blog, active rain blog and Matt Cutts blog that it’s highly suspicious that Greg Boser, seo power-house had visited his site before, the same day as and after his site was penalized.
Some REW sites were hit, as MANY real estate sites for apparently employing methods that are recommended by google and Matt Cutts to be a bad idea.
So, reading through all these posts and forum threads, you would think that Greg is evil, that he may have had a back-door way of hitting a site or even secretly “works for Google”, that he was unethical. No, he did his job!
Greg was contracted to help Advanced Access ( or AA ) resurrect their library of real estate sites and in the process he filed re-inclusion requests with Google. During this process he also noticed that the sites he was working with were under a penalty of sort similar or just like other real estate websites. So, yes he must have wondered why SOME sites get hurt and not others. Was he throwing some people under the bus? IT DOESN’T MATTER.
Marc may think his site would be in good standing today if Greg didn’t notice his site or the link building methods used. But that doesn’t matter either.
C’mon – Google says:
“Avoid link popularity schemes”
That’s just one of MANY quotes from google and Matt, there are DOZENS of similarly written sentences that say the same thing.
Ok realtors – I know you “refer” customers in your real life job, but that’s for MONEY. Listing 100’s of real estate sites on your website is not the same thing.
By setting up a page with 50 links all liked to pages that list links to other realtors is NOT a referral network. It a technique to boost link popularity and you KNEW THAT.
Did you NOT THINK that these pages would go unnoticed? Did you really think that a realtor in Dallas saying “oh, by the way if you want to buy a home in Oregon, go here” is REALLY helpful to a visitor?
Looking for a loophole by saying that google encourages link building is nonsense. You all knew, though it worked for a long time, that this method of link building was PURELY for search engines to increase link poplularity – also recommended against by google when you read “build pages for users, not the search engines.”
Greg – I feel you served your client. You didn’t intend to hurt anyone. The real estate sites that are now under a penalty are NOT the result of you ratting anyone out, but the result of site owners trying to slide by on what worked for a while.
Though the REW clients that are suffering may be steaming and wanting to accuse Web Guerilla of being behind the mass de-indexing of sites, I can say to Greg – good job – you served YOUR client well. (though is sucks for REW)
Now, REW run by Morgan Carey is a GREAT place to learn about SEO and real estate websites. This incident MAY have given them a black eye – but they don’t deserve it. Personally, I watch one of REW’s clients weekly as a gauge of my local real estate space and his site performs INCREDIBLY WELL.
As SEO evolved, REW did also. They’ve changed their ways just as they should, and their blogging system is great. Their forum has stated for a long time that a directory of recips is bad. Nobody got upset until their own properties were affected.
I feel bad for these guy, honestly. Yes, they are Mom and Pops, not large corps. or pro seo’s.
REW’s admin is smart and built in ADVANCE a system to help their users – and though that system may not have been used by all their members it does NOT MEAN that REW failed them. The members ALL KNOW what the google guidelines said. And, they ALL honestly understood the link strategy that many of them used.
Though REW may have a black eye – they really are a great source for seo info and a great co. – I believe they had their client’s interest in mind and built a system for them to achieve their goals. Creating new content and adding features that help is meaningless if they didn’t remove what hurt.
Greg Boser got a black eye too – Headlines in forums and blog posts with his name in it accusing HIM of “having something to do with” the sites getting penalized is not fair or intellectually honest.
The Realtors got more than a black eye – they have an income generator lost in cyberspace for a while. THAT SUCKS – but is is NOT Greg Boser’s fault, not REW’s fault or even your own. It’s what happens. Your sites were above the radar because of your efforts. Then, you became complacent. Marc, you even say that in you post, then Google got you.
Your directory of links is gone now, and hopefully your site will be resurrected. You and other REW members have learned some things and will most likely stay on top of it this time.
SO WHAT if Greg was on your site. Blaming him does nothing but show people that YOU HONESTLY believed your site wasn’t spammy (enough) while simultaneously mentioning Google rules that tell you that it was.
Marc, I do feel for you and am sorry this has happened, but when you are again above the radar, stay on top of the info as well as the serps.