The coveted “double listing” or “indents” on a Google SERP is not an accident or just plain luck. Site architecture and link strategies working in concert is what will reward you with a double listing. More importantly it will generate more visits to your site – that means more money!
But why stop there? Niche Saturation is not only about getting to page one. Not just about being #1 and #2. Not even about being #1 – 6!
It’s about displacing your competition. It’s about creating the illusion of greater choice to searchers and funneling money to your pocket.
First – What is a double listing? Below is a screenshot for the term “antion seo” – chosen because I really don’t like the guy. You see that 2 sites take positions above his. (yes -Tom Antion is under them, displaced with some articles he hates)
This was planned. Notice the first 2 spots are mine. The next is from realestatewebmasters.com where it was picked up and mentioned in a thread, then subsequently blogged about by Morgan Carey. My 2 articles are interlinked, his is linked to my article.
Note – Since I wrote this and posted the above pick I’ve relinked my content and changed my sidebar, thus the above example isn’t in the serp anymore, but this method still works.
How did this happen? When I want to dominate a term I write a series of posts. This is the beginning. You need to have 2 relevant pages for the serp, right? Both the pages need to have keywords in the Title. Then interlink them with relevant anchor-text containing those keywords. Be sure the Titles aren’t identical and then use a “feeder” site to gain an external link to each of the pages with the appropriate anchor text.
It really isn’t hard. There are videos and long instruction on how to do this on the web but forget them – just do what I did and you’ll get it going soon enough.
Tips – Use keywords in your title and link to them heavily in your site/blog. Then whenever you write a follow-up article the appropriate posts will already be interlinked with the other as long as your Titles are common (not identical). As far as the “feeder” – just use a site already in your control that matches in relevance (or find a relevant forum) – this can be in industry or geography (better if both). Also – TRY to use a different domain while trying to saturate, you only get a single indent per domain.
So – Look at the above picture again and you’ll see that “antion” is in every title for the 4 pages. 2 from me are interlinked and fed from realestatewebmasters.com which are also interlinked. The common term is “antion” and the commonality in relevance is “seo”
This effort is more than valuable in search for it makes money. Controlling a family of sites that AREN’T spammy and linked intelligently can saturate a SERP. Considering the tracking picture below you’ll see why you’d want this.
Also is a little pic of some SERPS of sites I work with to illustrate the intended results – it’s a small sample but every project I work with incorporates this tactic.
So don’t think about number 1 and 2. Think about number 1-8 and push your competition to the next page.