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Google Indents – Doubles Are Good!

Google IndentsThe coveted “double listing” or “indents” on a Google SERP is not an accident or just plain luck. Site architecture and link strategies working in concert is what will reward you with a double listing. More importantly it will generate more visits to your site – that means more money!

But why stop there? Niche Saturation is not only about getting to page one. Not just about being #1 and #2. Not even about being #1 – 6!

It’s about displacing your competition. It’s about creating the illusion of greater choice to searchers and funneling money to your pocket.

First – What is a double listing? Below is a screenshot for the term “antion seo” – chosen because I really don’t like the guy. You see that 2 sites take positions above his. (yes -Tom Antion is under them, displaced with some articles he hates)

tom antyion seo pic

This was planned. Notice the first 2 spots are mine. The next is from where it was picked up and mentioned in a thread, then subsequently blogged about by Morgan Carey. My 2 articles are interlinked, his is linked to my article.

Note – Since I wrote this and posted the above pick I’ve relinked my content and changed my sidebar, thus the above example isn’t in the serp anymore, but this method still works.

How did this happen? When I want to dominate a term I write a series of posts. This is the beginning. You need to have 2 relevant pages for the serp, right? Both the pages need to have keywords in the Title. Then interlink them with relevant anchor-text containing those keywords. Be sure the Titles aren’t identical and then use a “feeder” site to gain an external link to each of the pages with the appropriate anchor text.

double listing diagram

It really isn’t hard. There are videos and long instruction on how to do this on the web but forget them – just do what I did and you’ll get it going soon enough.

Tips – Use keywords in your title and link to them heavily in your site/blog. Then whenever you write a follow-up article the appropriate posts will already be interlinked with the other as long as your Titles are common (not identical). As far as the “feeder” – just use a site already in your control that matches in relevance (or find a relevant forum) – this can be in industry or geography (better if both). Also – TRY to use a different domain while trying to saturate, you only get a single indent per domain.

So – Look at the above picture again and you’ll see that “antion” is in every title for the 4 pages. 2 from me are interlinked and fed from which are also interlinked. The common term is “antion” and the commonality in relevance is “seo”

This effort is more than valuable in search for it makes money. Controlling a family of sites that AREN’T spammy and linked intelligently can saturate a SERP. Considering the tracking picture below you’ll see why you’d want this.

Also is a little pic of some SERPS of sites I work with to illustrate the intended results – it’s a small sample but every project I work with incorporates this tactic.

eye tracking diagram

So don’t think about number 1 and 2. Think about number 1-8 and push your competition to the next page.

This article was inspired by Jim Boyer of Madison New Jersey Real Estate, Thanks Jim.

9 Responses to “Google Indents – Doubles Are Good!”

  1. Jim In Madison December 12, 2007 at 8:13 pm #

    Wow, Great Article I watched a video on this the other day as well. What you had to say here is much more clear and to the point. Very Very good.


  2. Randall December 12, 2007 at 10:13 pm #

    What is the “predator vision” picture? Also, can you make the picture larger of the “examples”?

  3. Steve Mertz December 13, 2007 at 7:53 am #

    Great article and information!
    That’s serious saturation-great job!

  4. Knox December 13, 2007 at 6:38 pm #

    Randall – that’s funny, the heat map is from a click pattern study. As for the examples, big pictures=slow loads. I can send you dozens of SERPS examples if needed.


  5. Eric Bramlett December 19, 2007 at 10:27 am #

    Great posting, Knox. I’ve been able to get one indented posting for a mid-level competitive term, but it’s tough, man! I’m rethinking my internal linking, hopefully it will help.

  6. Knox December 19, 2007 at 9:27 pm #

    Leave those second pages in your sigs, that will help – I use dofollow.

  7. James Boyer December 20, 2007 at 6:20 am #

    Knox is right on that last point to a extent. Keep up the work Eric, I have 3 fairly competitive terms that I have doubles on. Up until yesterday I had one town that I had 2 sets of doubles on the first page of G.

  8. Sapan Behar February 3, 2008 at 5:14 pm #

    I’ve had a couple of pages indented but it was totally unintentional. I just did a series of posts about one subject and included “Also see:” “you may also be interested in:” and then linked to other posts.

  9. Knox February 4, 2008 at 12:45 am #

    That’s the interlinking of similar title that’s needed, good job.

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