Noticing The Greatest Real Estate Agent in the World

I’m watching the Greatest Real Estate Agent in the World Contest and what’s happening is what all web property owners need to learn.

The rich get richer. But new wealth can be made.

The “natural” creation of “rank” theoretically is based partly on Democracy. Links to a site from another are votes, right? The more votes, the more authority, right?

But the topographical landscape of the internet is not “fair” as those with new sites wish.

Think about your site, its presence and reach. Where does it reside within your niche? And who within it already has it?

The layout is such that a new site, without tricks, is rendered virtually invisible unless established within a stream of current traffic or distributed by one with it. And who’s going to link to a site if it can’t be found?

Look at the 3D graph and think of each bar as an individual site. The higher the bars are to the red indicate rank. They have garnered enough links to make them an authority and further their reach. Then think of your new site as a flat little blue bar on the floor. Who will you naturally look to, just like the tall buildings in a cityscape? Who will you link to merely because of their presence?

They found you, that’s reach.

These sites attract more eyeballs merely for their presence, the rich do in fact get richer.

Then you realize that in order to compete you need to get creative. Some go the “black hat” way, some find a current clickstream to inject themselves in and others just work hard. That’s what the players in the Greatest Real Estate Agent in the World contest are doing. Just as in the real world, they are reaching out and conversing with each other.

Yes, sites with established authority have a greater chance of competing as shown in the current SERPS for the contest query. But, people are working on it.

The darker side of this contest is that it defies the true definition of Authority.

It’s sad that truth doesn’t matter online. What is believed to be true is what matters. What an Authority says must be true, right? That top Greatest Real Estate Agent in the World could be selling Viagra by the end of the contest. It could be a mortgage scam or a defamation site.

But this contest tails into reputation management too and teaches some lessons there too. Behavior of people can be curtailed by the fear that it can be exposed by the online authorities. Unfair and unethical treatment of others can be distilled to many people, and even threats of suits won’t change the defamation statutes. The truth, however irritating or damaging about the target is perfectly lawful to publish (Except Defamation Per se).

This contest teaches people how to do this; to build authority and increase reach.

All contestants are talking to others in their niche, they are writing, they are linking. They are doing for themselves what they’ve been wishing was gifted. They are taking an interest in their web presence.

Real Estate Webmasters, Eric Blackwell and Eric Bramlett (the contest originators) put a fire under the feet for many to start taking an interest and try to better themselves. They’re taking pride, learning and working harder than before.

It’s nice to see a friendly (hope it remains this) contest spark it and maybe the Greatest Real Estate Agent in the World could actually be – a REAL ESTATE AGENT! That would be great. The contest reminds me that hard work breeds success.

This is unlike others who frown on the contest and can only negatively comment on it. Those that do are the current established authorities but an incumbent never flatters a contestant.

I love this – I can’t say I’m competing though (I don’t do real estate seo) but may try something similar in my niche.

Competition is vital to growth. It’s the basis of capitalism and innovation. It took the U.S. from a barely inhabited forest to a world power in 200 years while nations with stifled thought and effort fell and marginalized themselves.

18 Responses to “Noticing The Greatest Real Estate Agent in the World”

  1. Cal Carter February 26, 2008 at 2:06 pm #

    Nice observation Knox! It is nice to see some real observations and not just a bunch of mean spirited mud slinging. Some are making the Presidential candidates look well mannered!

  2. Convent Station Guy February 26, 2008 at 3:19 pm #

    Nice post Knox.

    Do you think it is possible for the owner of a newer site to become a broad authority in the eyes of the search engines, in the face of older sites with owners who are activity working to keep or build their authority??

    If you think it is possible, this would be a great topic to write about I think?

  3. Knox February 26, 2008 at 3:46 pm #

    Yes, I do…

  4. Knox February 26, 2008 at 4:09 pm #

    Sorry, that was short Convent, I apologize.
    Honestly, we get paid for this stuff, remember :???:

  5. Convent Station Guy February 26, 2008 at 5:09 pm #

    Yes, I understand and do not mind that your answer was short. I am glad that you think it is possible, I think it is possible as well, and intend to make it a reality.

  6. Sapan |Behar February 26, 2008 at 11:53 pm #

    Convent, my site did! It was launched exactly three weeks ago. I guess a lot would depend on the competition.

  7. Convent Station Guy February 27, 2008 at 8:11 am #

    Congrats Sapan, Nice looking site as well. I don’t know what the competitiveness of your market is, but congrats all the same. I have 2 competitors in my market who are activly working to at least maintain if not build their authority with the SE’s + at least 3 more which have authority as well because of the pure age of their sites and the content and link building which was done 4, 5, and even 6 years ago. I have managed to climb past some of them, but there is more work to be done.

  8. Knox February 27, 2008 at 9:15 am #

    Denver real estate is very competitive, and i watched a REW guy (Jake Marsh) move up, kinda snuck in there. The old guard assumed she had it forever. Though she is a frantic blogger and very vocal, she’s basically marginalized now. Sapan did it, you’ll get there.

    People trying to get to the top always put more effort forth than one trying to keep it. Kinda reminds me of last summer….. :cry: Ok, that was mean.

  9. Mark Harrison February 27, 2008 at 6:09 pm #

    Hi,

    I’m one of the people who’s been critical of the competition… despite not being a realtor, let alone an incumbent placeholder on Google for the phrase in question. [1]

    If I was a realtor (which I’m not – I’m a UK landlord), then I’d accept it as normal competition for someone else to come along and try to do the same as me – whether that’s by providing better services, or marketing better, or using SEO, or whatever.

    The reason I’m against this competition is that people are motivated to play just for the sake of “winning the game”, even though they have nothing to do with the industry. That means that the realtors who ARE trying to use the Internet effectively lose, and so do the Google customers who were trying to find those realtors.

    That’s why I’m pro-SEO, but anti SEO-competitions.

    [1] Actually, for the phrases I’m most interested in, I hold 8 of the top 10 slots on Google UK, which is the only Google niche I’m after :-)

  10. Knox February 27, 2008 at 10:08 pm #

    Mark, I saw your subsequent post and I think we agree more than you believe.

    But as far as this contest goes (I’m not a realtor and can’t win) it’s not a money term and the only people searching it are those watching, like us. Now if this were targeting “denver real estate” or “UK properties” it would be different and surely pollute the SERPS and serve no one, just egos.

    So, let’s agree to agree :razz: on that.

  11. Mark Harrison February 28, 2008 at 8:08 am #

    Knox,

    The piece I wrote in response to your “zero-sum game” comment forced me to think harder about the subject…

    I suspect that we actually probably agree about 90% in what we can convey over the Internet, and meeting up for a beer would probably bring that to 95%.

    It’s the last 5% that makes life worth living :-)

    What the contest HAS proved, though, is the traffic spike that comes from getting involved in interesting conversations, which is win-win…

    … if someone comes to my site because they AGREE with me, I might get a sale.

    … if someone comes to my site because they DISAGREE with me, and want to tell me so, I might learn something.

    I reserve the right, at all times, to admit that I was an idiot in the past and have now learnt something that has made me change my mind :-)

    Best wishes from cloudy England,

    Mark

  12. Eric Bramlett February 29, 2008 at 10:03 am #

    Great post & comments. I really enjoy it when people can have different opinions that result in good discussion.

  13. Knox March 2, 2008 at 2:07 am #

    Mark, I do it all the time too :oops:

    Glad you came back and if you’re ever in this wild west:) shoot me a msg and we’ll grab that beer.

    k

  14. Mount Tremblant March 5, 2008 at 4:07 pm #

    “It’s nice to see a friendly (hope it remains this) contest spark it and maybe the Greatest Real Estate Agent in the World could actually be – a REAL ESTATE AGENT!”

    I tend to think that the actual winner of this competition would have put more efforts in SEO rather than for his “real job” as a realtor.

  15. Knox October 24, 2008 at 11:34 pm #

    In hope that those of you who commented here still have their subscriptions to the post, please come back and learn about SAR Snatch Helen.

    http://www.ebaspace.com/

  16. Mr. Black February 7, 2009 at 1:51 pm #

    Hey, I’m only a year late to this post!

    Sure you can outrank old high ranking sites with a new site. All you have to do is put more effort or money into promoting than they did. Sometimes working smarter than harder also works.

    If Joe has a site ranked #1 for the term “California Race Cars” and he’s been collecting quality links at a rate of 20 a year and has been blogging at a rate of an article a month for the last four years all you have to do is collect 80 high quality links and write 48 blog posts to start ranking close to him on the search engines.

    The problem you run into is trying to compete with a site that’s been online for 10 years collecting 1000 quality links a year and blogging 12 articles a month. Without paying someone it’s pretty difficult to come up with 10,000 links and 1440 blog posts overnight.

    I’m greatly simplifying things here but this should give you a rough idea of what you are up against.

    The chance of creating a new site that ranks #1 for the keyword “porn” is pretty slim, but there are millions of untapped easy to rank keywords still floating around out there.

Trackbacks/Pingbacks

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