The Sarasota Misguided Loser Squad
You may notice that I added a ‘SARjacking’ Badge to my sidebar. This is to support a movement – one that all Real Estate professionals on the web need to be aware of. Please read about the Sarasota MLS board and how they have stolen a successful domain from one of their members.
The outcome will NOT be what the Sarasota MLS board hopes it will be though. The Sarasota board of realtors couldn’t compete in search so they resorted to thievery. Well, they need to learn some things about the Internet. So, I’m taking part in their virtual lesson.
You can read the details by clicking the SARjacking badge in the sidebar.
The Sarasota MLS board headed by this beauty (Helen Sosso – SAR President) is a truly sad bunch for they had no idea how their actions would backfire. They are even so loony as to say that ANYONE owning a domain with “mls” or emphasizes it in any way is infringing on their trademark. (This is not true, as the Misguided Loser Squad of Sarasota will learn.)
I see a huge movement against them coming – not in just the sheer number of newly registered domains but in a “scorched earth” seo and reputation campaign that will move forward. Welcome to school, Helen Sosso of Prudential Palms Realty.
The mentioned MLS board has stolen a domain because they couldn’t compete. But it’s not just the Domains – it’s the TIME, ENERGY and MONEY SPENT to promote the site that has also been hijacked. This is a sad moment, but the future is great though for they will be exposed and bruised – hopefully keeping other boards (even here in Denver) from attempting a similar theft.
I do think that their entire board has reason to wish they didn’t head down this road. They may be wondering what hides in their past that could be pushed for their names, the names of their companies as well as their stated desire to rank for “Sarasota MLS”.
Do you want to help Marc fight The Sarasota MLS Board?
I would personally like to see the Sarasota MLS boards website disappear from the Google search result leaving only their victims on top for not just the term Sarasota MLS but every possible real estate term.
Hmmm, I think I may have some iPhones to award pretty soon.
Helen Sosso said:
“I want to use my year as president to encourage our members to be more cooperative, and more professional in our dealings with one another. We all have the same inventory of properties to sell, and it’s more important than ever in the current market that we all work together and maintain our professionalism.”
Helen Sosso – The Sarasota Association of Realtors 2008 President
Excuse me!? Your board tried to annihilate one of your member’s business for personal gain! The time and expense your victim has to endure with your harassment is not easily forgiven.
Want to learn more about this? Just Google Sarasota Association of REALTORS.
So, Realtors, if you rely on your website to help feed your family you may want to learn about this and spread it around a bit – YOU may be a victim if this trend continues.