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Some Web Copy Kung Fu

People seem to go to greater lengths to keep from losing something they have than they would to acquire something they don’t. The old adage “Fear of loss is greater than the desire for gain” is very true when writing web copy designed to sell.

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Are You An Angry Poster?

We’ve all done it (I do it too often) but there’s a place for it. Don’t post when you’re angry. Forums are great places for “heated exchanges” (it actually brings in traffic) but in general, an angry post is usually something the author regrets.

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