Tag Archives: website

Please Say Goodbye To Corporate Hello’s

The web is as necessary to business today as the telephone was a decade ago, yet so many businesses use it as nothing more than a digital business card. Ok, your expensive “corporate hello” may be great – if it were still 1998.

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New Ideas Stifled In Business

Most businesses love “best practices” and manuals. These written standards are orderly, rational and logical. They have been tested and proven. They’re great because they give a team the sense that everyone is “on board”. In the end – they are “justifiers”, a book to blame when a goal isn’t realized, a safety net for […]

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The Home Page Dilemma

Ever notice that websites’ most relevant information is often times a click or two away from the home page? There’s a contact page, an about page, services or product page, etc. After all these supporting sub-pages are written, businesses seem to be scratching their heads.

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Your Image & Your Website

Businesses, institutions and governments all use the same tools and broadcast media – the buildings, logos, websites, brochures, press releases and speeches – all to convey their “image”, their “brand”. Individually and collectively the difficulty begins when we cross the line of believability – when that image we have for these businesses and individuals are […]

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Online Brochures Redundant Failures

Try it – ask a business “why do you want a brochure?” and they will just stare at you like you just said something you weren’t supposed to bring up. A brochure is a given – a standard procedure, a marketing cliché. This is why so many websites are failures – they are no more […]

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Logomaniacs Mess Up Your Website

The 80’s are long gone – but look around and notice all the downtown buildings all topped with huge neon lit logos – electrified egos of the top floor executives inside them. I live in Denver and the evenings here are dowsed with a glowing blue – residents greet visitors with “welcome to downtown Qwest” […]

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Web Death Default -No SEO Can Save You

With so many people using the Internet today from shopping to banking, research to just killing time at their hourly 8-5 cubicle job in that big glass building you G.E.D. types have, we are all inundated with new website designs and layouts. Just as the term “banner blindness” was coined because web page elements that […]

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Fire Your Customer Service Fox

How nice! I go to your website and I’m greeted with a big picture of a pretty lady wearing a headset, enthusiastically typing away while talking with a customer – I suppose. Now, this foxy mama is popular – I saw her several times just today. You know her, here she is with some of […]

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Web 2.0 In Plain English

You’ve heard it, you wonder what it is, yet you don’t ask. (I understand, you would sound silly) Web 2.0 is a new animal, a new kind of web build – a new experience. Wikipedia defines Web 2.0 as a “second generation of services available over the World Wide Web that lets people collaborate and […]

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Don’t Look At Me – YOU Killed Your Website

After a website becomes successful, after the SEO is on to newer projects, it happens. A phone rings on the hip of the SEO responsible for that beautiful 1st page search result of last month. “What happened? Why did it fall?” Here it is: short list.

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SEO As Afterthought Can Kill Your Business

I can understand the thought process. A company holds a meeting and it’s decided that they want/need a website. They shop around, gather bids and ultimately write a huge check to some firm or somebody for a state-of-the-art website with so many bells and whistles that it would make Cpt. Kirk envious. This company has […]

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What A Satisfying Shame

What a great day! A major competitor of a client of mine has panicked. Don’t get me wrong, I really respect this company, and they’ve been a worthy adversary for a time. They must have thought the same of my client because they have completely rewritten their website. Yes the site is beautiful. Yes the […]

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Tell Them It’s Google Probation

There always come the time you’re asked about the “sandbox” by your clients – the “time delay”, whatever you may call it, whatever they may think it is. While it’s possible to defeat this “filter” you need to be cautious and not promise success. Instead, I resort to a little metaphor I call “probation” and […]

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Post One From Knox

I know the song, I knew a girl whose face could launch a thousand ships. Without the fanfare I gotta get it rolling somehow. My nickname is Knox. Some call me other things, other names… a clever person (or stalker) can easily figure it out but I write under under Knox to provide some safety […]

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